‘Hey man, why would we need a Corporate Video?’ I have come across at least hundreds of such people in my career who have always turned down the idea of a Corporate Video. It’s been 12 years now, I have been working in the field of audio-visual and I have made a number of such videos. Yet the naysayers were more. I had always wondered the reluctance to turn down a video. Many times, from your side of the table you see things you want to see. So, I decided to peep onto that side and then slowly I started understanding the reluctance. There were hardly a few who didn’t want a corporate video at all. Most of them may want it, but they had their own respective reasons. So, I started digging further to understand their concerns so that we could let them enjoy the most powerful tool of marketing, a video. 1. Documentary v/s Corporate Video People normally misinterpret a documentary for a corporate video. They two have different audience and purposes. A do...