Lockdown. I don’t remember hearing this term so often. Something just happens and you are stuck inside your houses for a good 3 months. Almost every country across the globe is shut. Streets are empty. Shops are closed. Flights are seldom taking off. Restaurants, saloons, gymnasiums are literally banned. This shall pass, as they say. Storms have to go and you have to live through them. Storms or any natural or man made calamity might take a few days or weeks to get over with. But this is totally different. This is not any ordinary blow. This is a wildfire of novel coronavirus that nobody had every thought of. Who had thought of this new world which is going on a warfront that too not fighting against each other? Covid-19 has compelled us to be together and fight with the deadly virus. That’s what a pandemic is all about. Let’s put aside the reasons and blames. Let’s think it from the human’s perspective. Some are saying that the planet is on the reset mode. Undoubtedly, the quality...
‘Hey man, why would we need a Corporate Video?’ I have come across at least hundreds of such people in my career who have always turned down the idea of a Corporate Video. It’s been 12 years now, I have been working in the field of audio-visual and I have made a number of such videos. Yet the naysayers were more. I had always wondered the reluctance to turn down a video. Many times, from your side of the table you see things you want to see. So, I decided to peep onto that side and then slowly I started understanding the reluctance. There were hardly a few who didn’t want a corporate video at all. Most of them may want it, but they had their own respective reasons. So, I started digging further to understand their concerns so that we could let them enjoy the most powerful tool of marketing, a video. 1. Documentary v/s Corporate Video People normally misinterpret a documentary for a corporate video. They two have different audience and purposes. A do...